Investing in conversion rate optimization (CRO) is a smart move for business owners looking to maximize their website’s returns. Through CRO, businesses can discern the journey of their customers, identify obstacles along the way, and alter their website’s layout accordingly to attract more customers. By moving users towards conversion faster, businesses can increase conversion rates and subsequently order value. And with a higher conversion rate comes a higher return on ad spend (ROAS), making it easier for businesses to justify future investments in CRO. For businesses looking to get ahead of the competition, investing in conversion rate optimization is essential.