Stasdock’s Kickstart to Globally Present Market Leader
Stasdock was selling mainly on marketplaces and was apart from some retail sellers therefore dependant on these platorm. To diversify, Stasdock wanted to sell more on their own website which at that moment barely had any sales. Mind for Business came into play to kickstart Stasdock’s website and accelerate its growth.
To start off, we reviewed to current situation and made a strategy for which we would have to set a strong base. In order to get the most out of your advetising budget it is highly beneficial to set your base as strongly as you can from the start. Therefore, we developed a new website and created high quality content that fits the brand and target market.
How We Work
From the moment we start with a new project, the first thing we do is review everything that is already in place. What are the current strengths and where are the gabs that still need to be filled? As soon as we feel like we have set the base properly enough to start advertising, we start slowly implementing our marketing funnel on the chosen platforms to start the validated learning process.
Validated learning is quantifiable, based on data such as revenue, user engagement, and feedback. The result is learning that is evidence-based and actionable, leading to genuine improvements in each iteration. Done properly, validated learning is remarkably efficient.
We start with what we have and what we know. Facebook ads is the most accessable channel to start testing and optimising. As soon as you start introducing your content and website to a Facebook audience, almost directly data starts flowing in, which we can interprate to judge how the audience is reacting.
Based on facebook’s KPI’s we measure how the audience is reacting to the advertisements on facebook and instagram and based on the KPI’s for the website, we measure how to audience behaves when they reach the website. Based on this data we can judge where we need to improve. As soon as we start to allocate budget to things that work, we can quickly scale to increase revenue.
As we started with the most relevant audiences and countries we could quickly build a base of data from which the facebook pixel could learn. This made it easier to expand to larger audiences to grow to larger scale. Like this we accelerated and quickly grew 10x in the first 3 months, from 50 orders to 500 orders a month.
Which Channels Fit Best?
For each brand there is a difference in which channels are most suitable to reach your audience. We investigate which channels are mostly used by the audience and how they would be looking for, or like to introduced to your brand.
For Stasdock we realised that the visual aspect of Facebook and Instagram was highly effective to quickly show the look and functions of the Stasdock. Therefore it was easier to grow via Facebook than Google. Moreover, Stasdock is a premium product compared to the competitors which does not fit every cusomter segment. This is not something you can easily identify for people that search on Google. Logically, Google shopping is leading the performance of Google as marketing channel for Stasdock.
By utilising paid advertising channels and leveraging data to apply validated learning, Stasdock was able to grow from zero to globally present market leader in less than a year.
If you want to know what we could mean for your brand or business you can book a free consultation meeting in our agenda, or write us an email.